The real estate market is full of buyers with very specific needs who will not think twice about choosing another home over yours because you left out some details. They can also do this if you do not present your home in the best way possible. Video marketing can help you solve both of these problems so we are going to look at some tips you can use to create the best real estate videos.
You Need the Right Gear
The first thing you will need to do is to assemble your gear. You will need a camera, tripod and possibly a slider, a tripod head, a wide-angle zoom lens, and if you have one, a drone. Avoid a fisheye lens as it can distort details unless you are going for something specific.
As for the lights, you do not need to worry about them. Presenting the home under natural light will help present the home like buyers would see it and will save you money. A partially cloudy day works best but considers rescheduling if the weather is dark and gloomy.
What about editing? You can hire a professional editor to edit the video for you, or you can consider editing it yourself. If you are just selling one home, you can use the computer you have but know that the process will take longer.
If you are a real estate agent who needs to edit many videos, you need a suitable computer for faster render times. This is also the case if you plan on the video being a bit longer. You can consider getting a powerful laptop like a Lenovo Intel Core i9 laptop an investment because it will help save you both time and money in the long term.
Tidy Up the Home
This goes for recording video as well as staging the home. Walk around the home and take note of anything that looks out of place or that makes the place look cluttered. Ensure you fold all clothes and place them out of sight, make the bed and smoothen all wrinkles, remove your photos or those of the homeowner, adjust the sofa pillows and clean both the bathroom and kitchen.
Plan Your Shots
A lot of planning goes into shooting a real estate video, getting the different shots of the different rooms, and editing them together. Know where you will place the camera for still videos and the angles you should capture. Plan for two to three shots for every room, but ensure you get extra shots and angles of the master suite, living room, kitchen, and bathroom. If you get the shot, move on to the next one. Delete any bad takes and start over. Doing so will help the editing process go faster.
Preparation will help you get the best video shots for your real estate video but remember you have to shoot and edit the video. If you get the right shots and angles, you should end up with an amazing video that helps the home sell much faster and at a better price.
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